Building Series B-Ready HR for a 95-Person UAE SaaS Scale-Up
- Mayank Sharma

- 5 days ago
- 4 min read
The founder's message arrived in late September. Term sheet in hand, lead investor scheduled for due diligence in February, and the people function was a Notion page and a benevolent gut. Six months later the round closed at AED 95M with zero HR-related DD flags. Here is what that looked like, week by week.
At a glance
Sector · Technology / B2B SaaS. Size · 95 staff (UAE HQ, hires across MENA and South Asia). Engagement · 6-month full embed building a board-ready people function. Engagement value · AED 45,000/month × 6 = AED 270,000 total.
Headline outcomes: Series B closed at AED 95M with zero HR-related due-diligence flags. Full people stack delivered — handbook, policies, comp bands, OKR system, hiring pipeline, equity comms. First two senior hires under the new system closed at under 38 days time-to-offer.
The situation
The company was four years old, 95 staff, growing roughly 110% year-on-year, with a Series A behind them and a Series B term sheet on the table. The product worked. The revenue worked. The investor relationships worked. What did not work was anything you would recognise as a people function.
In week one the actual state was:
No employee handbook. Policies were a mix of Slack messages, Notion pages, and inherited assumptions.
No compensation bands. Every offer was negotiated from scratch, and three early-stage employees were now being paid less than recent joiners doing similar work.
No performance system. Reviews had been attempted twice and abandoned both times.
No equity communication. Employees held options but could not have told you their strike price, vesting cliff, or what exercise meant.
The HR function was a part-time office manager plus an external payroll vendor. No internal owner.
The founder was honest: "I knew it was a problem. I did not know which part of it to fix first, and I did not have the bandwidth to figure that out while running the company."
The Series B clock made it urgent. Lead investors at that stage run a real people-and-organisation DD workstream. The risk was not the round falling through. The risk was a discount, a tighter board pack, or a value-creation plan that required hiring a CPO they did not need.
What we did
A senior Element MEA operator embedded as the de-facto Head of People for six months, reporting to the CEO, sitting on the leadership team, with a clear handover plan at the end. No project plan in PowerPoint — a working backlog and a weekly leadership review.
Month 1 — Foundation + audit: full diagnostic, drafted the employee handbook (UAE-compliant, remote-friendly), stood up HRIS for 95 employees. Month 2 — Comp architecture: built a 12-band compensation framework benchmarked against Mercer plus Korn Ferry tech data plus a custom panel of 14 comparable MENA SaaS companies. Re-levelled all 95 staff. Identified and corrected 7 internal equity gaps.
Month 3 — Performance + goals: designed and rolled out OKR-based performance system. Trained 11 managers. Month 4 — Hiring engine: built structured hiring pipeline with scorecards by function and offer-approval workflow. Onboarded internal recruiter. Month 5 — Equity + DD prep: rewrote equity communication. Assembled the people section of the data room — 47 documents, indexed, version-controlled. Month 6 — DD + handover: sat in on every people-related investor call, closed all DD requests in under 48 hours, hired and onboarded the internal People Lead, ran 30-day shadow handover.
Outcomes
HR-related DD flags raised by investor: 0 — clean round. Series B closed at the AED 95M target valuation. Employee handbook live, acknowledged by 95 of 95. 12 compensation bands published and benchmarked. Internal pay equity gaps went from 7 to 0. Performance review completion jumped from ~30% (abandoned) to 94%. Time-to-offer on senior hires dropped 37% (60 days informal to 38 days under new system). Internal People function: from office manager plus vendor to internal People Lead plus recruiter.
What the client said
"We were three months from a Series B with no real people function. Element MEA put a senior operator inside the company who built the whole stack — handbook, comp bands, performance system, hiring pipeline, equity comms, the works — and sat in the investor calls when it mattered. The round closed clean. The investors specifically called out the maturity of the people function in the final read-out. That was not the case six months earlier." — Founder & CEO, UAE B2B SaaS
Why this matters for businesses like yours
If you are a UAE-headquartered tech company between Series A and Series B, the pattern is consistent: revenue and product mature faster than the people function, and you arrive at the next round with a gap that gets priced in. The fix is not a head of people you do not yet need full-time, and it is not a consulting report. It is six months of a senior operator inside the leadership team, building the spine and then handing it to an internal owner you hire at the end. The cost of building this properly is materially smaller than the discount you take when DD finds the gaps.
Take the next step: book a 30-minute discovery call at elementmea.com/contact-hr-consultancy-dubai, or run the free HR Maturity Index at elementmea.com/hrmaturityindexelementmea.
By Mayank Sharma, Managing Partner, Element MEA. Element MEA is based at DIFC Gate Village 7, Dubai.
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